You can now try clothes virtually with ChatGPT
· AI Applications · Cem Koyluoglu
OpenAI tests how ChatGPT can help users shop online
TL;DR: OpenAI rolls out virtual try‑on and favorites features for ChatGPT, powered by the new ChatGPT Images 2.5 model. The updates let users overlay clothing on selfies and save items in a library, aiming to make online shopping more interactive and personalized.
Key Highlights • Virtual try‑on lets users upload selfies or product screenshots to see how garments look on them. • Favorites feature creates a “Library” where saved items and try‑on images stay for future reference. • The enhancements are built on ChatGPT Images 2.5, offering richer textures, better lighting, and lower latency.
OpenAI Expands ChatGPT’s Shopping Capabilities
OpenAI has announced the rollout of two new shopping features for its conversational AI, ChatGPT, aimed at enhancing the online shopping experience. The updates include a virtual try‑on function that lets users see how clothing and accessories would look on them, and a favorites feature that allows items to be saved for later review.
New Features Powered by ChatGPT Images 2.5
The enhancements are built on the recently released ChatGPT Images 2.5 model. OpenAI highlighted that the model produces richer textures and more natural lighting, applies editing instructions more reliably, and reduces visual generation latency. These improvements underpin the new try‑on and favorites functionalities.
Virtual Try‑On
The try‑on feature enables ChatGPT users to upload a selfie or full‑body photo and see how a garment or accessory would appear on them. In the shopping results, a new “Try On” button will appear, allowing the AI to overlay the item onto the user’s image. Users can also upload a product screenshot and request the AI to simulate the item on them.
Favorites and Library
The favorites option lets users add discovered products to a “Library” within the app. Items can be revisited later, and the AI will keep the try‑on images alongside the saved products. This feature is designed to streamline the decision‑making process for shoppers.
Broader Shopping Assistance
OpenAI also noted that ChatGPT can help users in other ways. For example, a user can describe a desired style and ask the assistant to find matching pieces, or upload photos of celebrities to locate the clothing items they are wearing. These capabilities position the assistant as a fashion inspiration and discovery tool, competing with platforms such as Pinterest and Google that have long dominated the space.
Market Context
Google launched its own virtual try‑on feature last year, raising questions about whether ChatGPT will become the first choice for consumers seeking such services. Time will determine how the new features are received in the competitive landscape.
Source: https://techcrunch.com/2026/10/01/chatgpt-can-now-virtually-try-on-clothes-for-you/